Last year we got to create five weird and amazing 'pop-up' toy characters with MTV's World Design Studio for their dancing 'Rhythm Jerk' idents. This year we got to collaborate with them once again, and this time, it was all in the name of Love.
MTV are bringing love to this year's Valentine's Day by bringing Montreal based graffiti crew, 123Klan's 'romantic' illustrations to life. Created in Flash and AFX by our Mill Design Studio team, these fun and colourful idents centre on a group of teenage cartoon characters living in a big city.
Meet Maple, he's the cute "younger brother" character and he's trying to win the affections of Shawtie, the "street princess"…..with slightly mixed results. Ahhhh… to be young and a cartoon and in love...
Client & Lead Creative Direction: MTV World Design Studio/Milano for Viacom International Media Networks
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: Dylan Griffith
Producer: Cristina Mazzocca
Coordinator: Beatrice Cardile
Illustrations: 123 KLAN
Sound Design: Alan Boorman (Wevie)
Editing Company: The Mill
Editor: Daniel Budin
Edit Assist: Will Barnett
VFX & Design: The Mill
Executive Producer: Luke Colson
VFX Producer: Sophie Hogg
2D Artists: James Lancett, Robert Milne, Jessica Tan, Klaudia Dragowska
Animation Director: Bali Engel