Director:
Phil Joanou
Production Company:
MJZ
Agency:
Translation LLC
Feeling blue? So is Anheuser-Busch's new beer, Bud Light Platinum, which made its debut on the Super Bowl. It comes in a funky blue glass bottle and has a slightly sweeter taste and more alcohol content than its sister, Bud Light.
To debut the new brew, Translation LLC teamed up with The Mill and Director Phil Joanou to deliver some very stylish spots called 'Work' and 'Factory' that are reminiscent of Picasso's Blue Period. 'Work' is set in an office perched against a cool metropolis setting, while 'Factory' is an insider's look at what makes up Bud Light's new Platinum. In addition to similar color palates, both spots share smooth traversing camera work that does a nice job drawing viewers in.
Our Lead 2D Artist Mark French notes, "The challenge we faced with 'Factory' was combining the live footage with the CG that our 3D team, lead by Andres Eguiguren created. We needed to create something that looked interesting and real, but also of the same world. One of the approaches we used was combining live-action elements such as steam, fog, ice and snow to the composited scenes. We even did an on-site shoot with dry ice to get some footage of the cold, misty fog that emanates from it. This gave the bottle that extremely cold look during the 'cold room' scenes."
Agency: Translation LLC
Producer: Rob Farber
Creative Director: Adrian Saker
Creatives: ACD, Art: Cory Smith; Writer: Jamie Cohen
Account Director: Whit Bowers
ECD, Founder - CEO: Steve Stoute
Senior Art Director: Matt Silvester
HOP: Barry Sonders
Account Supervisor: Natalie Tavernas
Account Coordinator: Jake Langbecker
Production Company: MJZ
Director: Phil Joanou
Executive Producer: Scott Howard
Producer: Line Producer: Paul Manix
Director of Photography: Masa Takayanagi
President: David Zander
Production Designer: Lauryn LeClere
Music: Avicii "Levels"
Sound Design: Human
Managing Partner: Marc Altshuler
ARRANGED for the commercial BY: Cam Ballantyne
SOUND DESIGN BY: Daryl Pinsdorf
Producer: James Wells
Audio Post House: Audio Engine
Mixer: Rex Recker
Editing Company: Spotwelders
Editor: Brad Waskewich
Edit Assist: Anchor Mak
VFX & Design: The Mill
Executive Producer: Jo Arghiris
VFX Producer: Charlotte Arnold
Creative Director: Yann Mabille
2D Lead Artist: Markus Lundquist
3D Lead Artists: Andres Eguiguren
2D Artists: Gigi Ng, Rosalind Paradis
3D Artists: Mario Bailon, Dave Alonso, Jaime Justo
Pre-Viz: Pre-Viz: Melanie Tonkin (London)
Pre-Viz Producer: Rahel Makonnen (London)
SUPERS: Tom Losinski