Director:
Angus Kneale
Production:
Mill+
Agency:
Wieden+Kennedy Portland
The kicker? It is 99% CGI. The team made the decision to go all CGI in order to get the level of detail needed. There was a simple, lovely story to tell, but the amount of detail and the approaches needed to achieve those details were anything but simple. Recreating the natural world is one of the great challenges a CG artist faces. Much attention was given to finding the little subtleties and imperfections in the snow in order to bring the scenes to life; from the flakes and foot prints, to the bottle cap ear muffed snowman.
Agency: Wieden+Kennedy Portland
Producers: Felicia Glover, Jennifer Fiske
Creative Directors: Hal Curtis, Jeff Gillette, Antony Goldstein
Account Directors: Luke Purdy, Brian Mead
Art Director: Brad Trost
Copy Writer: David Povill
Production: Mill+
Director: Angus Kneale
Executive Producer: Ian Bearce
Director of Photography: Adam Carboni
Production Coordinator: Tia Perkins
Editing Company: The Mill
Editors: Alex Trierweiler, Jonah Oskow, Andrew Jenson, Jessica Ledoux
VFX & Design: The Mill
VFX Producer: Boo Wong
Creative Director: Angus Kneale
Art Director: Christopher Palazzo
2D Lead Artist: Kyle Cody
3D Lead Artist: Kevin Ives
2D Artists: Nick Tanner, John Mangia, Liz Berndt
3D Artists: Justin Diamond, Ylli Orana, Billy Dongyoon Jang, Tom Bardwell, Jimmy Gass, Taylor Cook ,Rob Petrie, Olivier Varteressian, Sandor Toledo, Xuan Seifert, Paul Liaw, Edward Shires
Matte Painting: Dave Gibbons, Gap Sangpattharamatee
Production Assistant: Diana Chang
Design: Tim Haldeen, Ariane Irle