The One Club
The Automobile Advertising of the Year Awards
The Mill teamed up with creative director Jason Koxvold of Hudson Rouge on the 2014 opening for 'The Automobile Advertising of the Year Awards' with The One Club.
Agency:
Hudson Rouge
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The spot played live, introducing the 2014 awards show. It shows the many components of the engineering process, with the iconic One Show gold pencil as the finished product. The Mill's CG team created turbines, which were modeled after jet engines, smoke effects from the turbines, and the gold pencil. The color team created the dramatic and moody look and feel for the final grade.
CreditsCredits
Agency
Agency: Hudson Rouge
Creative Director: Jason Koxvold
Editorial
Editing Company: Final Cut
VFX & Design
VFX & Design: The Mill
Executive Producer: Zu Al-Kadiri
Shoot Supervisor: Raymond Leung
2D Lead Artist: Daniel Giraldo
3D Lead Artists: Emily Meger, Raymond Leung
2D Artists: Kshitij Khanna, Jeff Butler
3D Artists: Christine Kim, Nick Couret, Aidan Gibbons, Alex Hammond
Associate Producer: Katya Pavlova