Director:
Raf Wathion
Production Company:
Rokkit
Agency:
Blue Hive
The campaign highlights the Focus' advanced new intuitive technologies including the Active Park Assist and City Stop functions, all designed to enhance the driving experience.
During multiple grading sessions, our Colourist Mick Vincent worked on keeping the grade consistent throughout the series of commercials to give the campaign its distinctive look and feel. Lighting on the shoot was always going to be determined by the weather, however Mick managed to brighten up shots so the rest of our VFX team had consistent plates to work from.
Ben Turner and his 2D team then spent months sorting through the various edits, cleaning up roads, comping 3D elements and applying various other subtle touches. For instance, if the driver was on the wrong side of the car or the reflections in the body work needed retouching, the team were able to jump between commercials with every element of each shot.
Agency: Blue Hive
Producer: Kim Parrett
Creative Director: Greg Burke
Production Company: Rokkit
Director: Raf Wathion
Executive Producer: Luke Jacobs
Directors of Photography: Stephen Blackman / Patrick Otten
Editing Company: Trim
Editor: Martin Leroy
Edit Assist: Ross Hallard
VFX & Design: The Mill
VFX Producer: Cat Scott
2D Lead Artist: Ben Turner
3D Lead Artist: James Sindle
2D Artist: Chris Scott
Assists: Zoe Cassey-Hayes, Siro Valente, Henry Foreman, Vanessa Duquesney
Art Department: Jimmy Kiddell, Ross Urien
Assistant Producer: Luke Raffety