Director:
Christian Loubek
Production Company:
Anonymous Content
Agency:
Kirshenbaum Bond Senecal & Partners
BMW 'Changes' takes a road trip through the decades to illustrate the eco advances of diesel-fueled vehicles. From Kirshenbaum Bond Senecal & Partners, director Christian Loubek and The Mill, this entertaining and visually clever Super Bowl spot illustrates that BMW Advanced Diesel cars have come a long way from their eco-oblivious ancestors. David Bowie's classic 'Changes' provides the perfect score.
Mill Lead 2D Artist Jeff Robins explains enhancement was done to the diesel smoke emitted by Advanced Diesel predecessors. That involved sourcing smoke plates and white smoke shot against black, so the team could make a matte and key the smoke onto the picture. A regrade made the smoke darker. One shot comically exaggerates a trucker coughing up diesel through CG animation that was comped and graded. Other touches included CG smoke passes, green screen shots and lens flares.
VFX & Design: The Mill
Executive Producer: Verity Grantham
VFX Producers: Rachel Stones, Claudia Guevara (Color)
2D Lead Artist: Jeff Robins
3D Lead Artist: Pete Hamilton
2D Artists: Tony Robins, Ian Richardson, Adam Grint, Dan Williams
3D Artist: Hassan Taimur
Assists: Brendan O’Neil, Brian Houlihan
Colourist: Fergus MacCall
Assistant Colorists: Josh Bohoskey, DJ Miranda