The Mill, Mill+ and TBWA\Chiat\Day continue Infiniti's campaign for the 2015 Q70L with 'Giroptic', a beautiful short film directed by Noah Marshall of Prettybird.
The film features a hi-def camera from technology firm Giroptic which shoots in 360°.
Director:
Noah Marshall
Production Company:
Prettybird
Agency:
TBWA\Chiat\Day
Shot documentary-style, the short film provides a narrative of the brand's innovative use of technology in the vehicle.
Creative director and 3D lead artist Nick Lines oversaw the incorporation of design and animation.
Lines comments: "'Giroptic' presents an interesting take on emerging technologies combined with the automobile industry and advertising. We used projection screens, a newer concept. The format of this one is very different and it brings us into a sort of modern YouTube world."
Watch the companion film here.
Agency: TBWA\Chiat\Day
Producer: Annie Uzdavinis
Creative Director: Nick Hine
Creatives: Mike Blanch, Angie Ogburn
Account Directors: Rick Multari, Daniel Pardo
Production: Prettybird
Record: Engage Sound
Director: Noah Marshall
Executive Producers: Derek Richmond, Kerstin Emhoff
Producer: Chris Palladino
Director of Photography: Jeff Cutter
Director & Director of Photography (Ember Digital): DC Chavez
Editing Company: Venice Beach Editorial
Editors: Donald Andrews, Greg Young
Edit Assist: Charis Tobias
VFX & Design: The Mill, Mill+
Executive Producer: Kim Wildenburg
VFX Producer: Christina Thompson
Shoot Supervisor: Nick Lines
Creative Director: Nick Lines
2D Lead Artist: Daniel Thuresson
3D Lead Artist: Nick Lines
2D Artists: Scott Johnson, Brad Scott, Tim Robbins
3D Artists: Matt Bonhert, Milton Ramirez, Andrew Proctor
Motion Graphics: Greg Park
Production Coordinator: Jacqueline Sand