Directors:
Elma Garcia, Alex Maxwell
Production Company:
Brilliant, The Mill
Agency:
Grey
This year's Super Bowl featured E*TRADE's 'Tailor' during the second half and 'Cat' Post Game. From Grey NY, directed by Elma Garcia, and with FX from The Mill, 'Tailor' is a fun play on Italian drama with baby's tailor doing his last job before retiring to Tuscany. In 'Cat', baby gives smart tips for a tough market. His cat Pepper is a pesky reminder of what can happen if you don't heed baby's advice.
Mill EP Jared Yeater, who also worked closely with director Alex Maxwell on integrated elements, explains the Super Bowl crowd pleasers were a culmination of Grey NY's lead-in teaser campaign. It included outtakes posted on YouTube chock-full of baby zingers, an E*TRADE babies exclusive on ABC's 'Good Morning America', and baby segments on CBS's 'NFL Today' and Fox's Super Bowl Pregame show. The E*TRADE babies were in good company there-Jennifer Aniston, Michael Douglas and President Obama also appeared. Precocious, funny baby banter abounds!
Production: Brilliant, The Mill
Directors: Elma Garcia, Alex Maxwell
Executive Producers: Bill Reily, Jared Yeater
Producer: Ed Calahagn
VFX & Design: The Mill
Executive Producer: Jared Yeater
VFX Producer: Jared Yeater
2D Lead Artists: Kevin Quinlan, Adam Grint
3D Lead Artist: Corey Brown
2D Artists: Gigi Ng, John Ciampa, Steve Koenig, Matt Wilmshurst,
Assists: Robert Bruce, Jeanette Williford