Estee Lauder
Chinese New Year
Estée Lauder worked with Mill Beauty, Mill+ director Andreas Berner and co-director Oliver Davies on this colorful inspirational film called "Chinese New Year."
Directors:
Andreas Berner, Oliver Davies
Agency:
Estée Lauder
Read MoreRead Less
Rich macro images and precision camera moves captured slow motion makeup elements. The CG team augmented these assets, and created brush swipes and hued explosions. Metallic powders were used for the paintbrush cityscape, to create a twinkling effect.
2D lead artist Antoine Douadi led the team to animate and place each cosmetic gesture, giving the spot the elegant look. Mill colorist, Aline Sinquin worked with the directors to push the vivid shades, making them more glittery and more dramatic.
The luminescent Estée Lauder products gave the final spot a grandiose but simple finish.
CreditsCredits
Agency
Agency: Estée Lauder
Production
Directors: Andreas Berner, Oliver Davies
Production: Mill+
Executive Producer: Zu Al-Kadiri
Head of Content: Ian Bearce
Producer: Tia Perkins
Practical Effects Artist: Makoto Aoki
Makeup Artist: Ariana Salvato
Editorial
Editing Company: The Mill
Editor: Ryan McKennaVFX & Design
VFX & Design: The Mill
Executive Producer: Sallyann Houghton
VFX Producers: Mandy Harris, Anna Borysewicz
Creative Directors: Andreas Berner, Oliver Davies
2D Artists: Antoine Douadi, Tomas Wall, Anne Trotman, Burtis Scott, Sam Caine, Krissy Nordella, Daniel Rosenberg
3D Artists: Laurent Giaume, Olivier Mitonneau, Olivier Varteressian, Nick Couret, Sandor Toledo, Nic Yiallouris
Colourist: Aline Sinquin
Colour
Colour: The Mill
- Colourist: Aline Sinquin