Lexus
Geneva Motor Show 2015
The Mill+ team, led by Aidan Gibbons, created a 100% CG model to advertise Lexus' brand new concept car, the LFSA, at the 2015 Geneva Motorshow.
Working in collaboration with CHI, the team of VFX artists worked to craft a car that looks photo-real as well as creating a futuristic, urban environment in 3D.
Working in collaboration with CHI, the team of VFX artists worked to craft a car that looks photo-real as well as creating a futuristic, urban environment in 3D.
Director:
Aidan Gibbons
Production:
Mill+
Agency:
CHI & Partners
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Aidan comments, "It was key on this project to immediately start creating concept work, these concept designs were crucial in leading us towards the final goal. There's a real connection between the car and its environment. Every design aspect was deeply considered, such as the shape of the tunnel, which is same as the front grille of the car.
When we shot our actor on set, we used a car of similar size to the LFSA, then using CAD data supplied by Lexus, we began visualising the car and re-building it in CG. The project utilized Maya, Arnold and 3D equalizer, then was masterfully composited in both Flame and Nuke together, before adding the grade in Baselight."
CreditsCredits
Agency
Agency: CHI & Partners
Producer: Matt Cresswell
Creative Directors: Rob Webster, Alexi Berwitz,
Creatives: Colin Smith, Angus Vine
Account Directors: Alex Best, Eliza Sloss, Rachel Lovibond
Production
Production: Mill+
Director: Aidan Gibbons
Producer: Nicholas Canham
Director of Photography: Tim Spence
Production Manager: Terri Wood
Production Coordinator: Ben Burdock
Editorial
Editing Company: The Mill
Editors: Klaudia Dragowska, Hugo Vaughan-Hughes
VFX & Design
VFX & Design: The Mill
VFX Producer: Jarrad Vladich
Shoot Supervisors: Fergal Hendrick, Georgina Ford
2D Lead Artist: Zoe Cassey-Hayes
3D Lead Artists: Dan Moller, Edward Shires, Matteo La Motta, Stephen New
2D Artists: Georgina Ford, Grant Connor, Eleanor Risdon
3D Artists: Sergio Xisto, Charlotte Akehurst, Rim Khayat, Toby Winder, Benoit Gielly
Matte Painting: Aurelien Ronceray
Motion Graphics: Ivo Sousa
Colour
Colour: The Mill
Colourist: Mick Vincent
Colourist: Mick Vincent