Converse
Made By You
Anomaly and Iconoclast LA directors We are From LA traveled the globe to capture distinct styles and voices for Converse 'Made by You,' colored by The Mill.
The classic Chuck Taylor shoe has become a badge of self expression for decades.
The classic Chuck Taylor shoe has become a badge of self expression for decades.
Director:
We are From LA
Production Company:
Iconoclast LA
Agency:
Anomaly
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Converse wearers from cities far and wide - Tokyo to Berlin to São Paulo were interviewed and filmed for the spot, showing their personality through their unique pair of Converse.
The Mill colorist Mikey Rossiter worked with the raw footage and created a space where each location could easily transition to the next. By adjusting the contrast to remain the same throughout, the vibrant colors of each location could then have their own signature look and feel while being quickly intercut together.
The new campaign celebrates 100 years of the ubiquitous shoe.
CreditsCredits
Agency
Agency: Anomaly
Producer and Creative: Kennedy Davey
Production
Production Company: Iconoclast LA
Director: We are From LA
Editorial
Editing Company: Cut+Run
Editor: Sam Osgrove
VFX & Design
VFX & Design: The Mill
Colour
Colour: The Mill
Colour Producer: Natalie Westerfield
Colourist: Mikey Rossiter
Colour Producer: Natalie Westerfield
Colourist: Mikey Rossiter