Grey New York collaborated with Rival School Pictures director Andrew Lane and The Mill on the PSA 'Guns with History,' for 'States United to Prevent Gun Violence,' a non-profit organization working to decrease gun death and injury.
Director:
Andrew Lane
Production Company:
Rival School Pictures
Agency:
Grey New York
The powerful spot showcases a pop-up store in the Lower East Side of Manhattan aimed at first-time gun buyers, and captures the reactions of customers as they learn that each gun has a violent history.
Mill colorist Mikey Rossiter separated the footage by pushing the sharpness and contrast, so the hidden camera footage would read easily to the audience. A colder, dusky look was added overall, to set the tone of the poignant message.
Agency: Grey New York
Worldwide Chief Creative Officer: Tor Myhren
Deputy Worldwide Chief Creative Officer: Per Pedersen
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Stephen Krauss
Executive Creative Director: Ari Halper
Creative Director: Marco Pupo
Creative Director: Joao Coutinho
EVP Director Broadcast Production: Bennett McCarroll
Producer: Floyd Russ
VP Account Director: Elizabeth Gilchrist
Account Supervisor: Katie Stirn
Project Manager: Emma Tonetti
Digital Production: Christopher Izzo
VP Art Producer: Jayne Horowitz
Production Company: Rival School Pictures
Director: Andrew Lane
Executive Producer/Partner: James Blom
Executive Producer/Partner: Alihan Karagul
Editing Company: Visiojn
Editor: Dominic Martimucci
VFX & Design: The Mill
Executive Producer: Adam Isidore
Production Coordinator: Jacqueline Sand