Our CG team recently completed the eye catching visual effects in the latest Activision commercial for the skateboard game Tony Hawk ‘Ride’. So we grabbed our protective knee pads to join directing collective Stylewar famed for their colorful quirky signature style - and the teams from Smuggler and agency Droga5, to demonstrate our best rail grinds, kick flips and air walks!
Director:
Stylewar
Production Company:
Smuggler
Agency:
Droga5
'Ride' allows the gamer to simulate skateboard moves thanks to a specially engineered board that syncs directly with the on screen game action. Skateboard legend Tony Hawk stars in the spot and is pictured playing the game with friends and as he kicks off, the rug on which he is standing becomes a moving canvas depicting the ground over which he is skating.
We were delighted to work once again in close collaboration with Todd Harvey and Brad Jakeman from Activision and help facilitate the creative direction from Oskar Holmedal. Ted Royer, Executive Creative Director from Droga5 also assisted the creative process by flying us out during the final weeks of production and helped determine the finished style of the spot.
Agency: Droga5
Producers: Sally-Ann Dale, Cheri Anderson
Creatives: Ted Royer, Kenny Kim, Scott Bell, Tim Gordon
Production Company: Smuggler
Director: Stylewar
Producer: Kathy Rhodes
Director of Photography: Phillipe Le Sourd
Editing Company: General Editorial
Editor: Noah Herzog
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producer: Asher Edwards
2D Lead Artist: Billy Higgins
3D Lead Artist: John Leonti
2D Artists: Mike Plescia, Gavin Camp, Christel Hazard
3D Artists: Matt Longwell, Paul McMenamin, Tom O'Neil