Life’s good. So say LG Electronics who commissioned three new 30-second TV spots to show how they can make it even better. Their new steam washing machine removes 95% of household allergens. A click of the LG Xenon cell phone brings instant access to information, entertainment and friends, even a line-up of potential husbands for a convalescing actress, reclining poolside.
Director:
Patrick Daughters
Production Company:
The Director's Bureau
Agency:
Y&R New York
The Mill were delighted to work again with Patrick Daughters, the lively and versatile director of many a fine music promo and commercial video.
In the 'Better Steam Washer', airborne paper tissues float back into their box in a smart apartment to show that an LG 'Steam Washer', having removed most allergens, even reduces sneezing. And to emphasise its care for family cleanliness it shows two spotlessly clean children floating about their bedroom in transparent bubbles.
"To make the process seem effortless, all three spots required a wide spectrum of The Mill team's skills," says lead Flame artist, Iwan Zwarts. "Really, nine small commercials were condensed into three. Each one had its unique challenges: from Blackbelt Rig Removal to photorealistic CG, to custom-developed expressions."
Agency: Y&R New York
Producer: Robert Beck
Creatives: Phil and Jill
Production Company: The Director's Bureau
Director: Patrick Daughters
Producer: Melissa Culligan
Editing Company: Peepshow Post
Editor: Andrea
VFX & Design: The Mill
VFX Producer: Adrienne Britzman
Shoot Supervisor: Rob Petrie
2D Lead Artists: Iwan Zwarts, Dan Williams, Naomi Anderlini
3D Lead Artist: Rob Petrie
3D Artists: Ruben Vandebroek, Young Lee, Alek Vacura, Vince Baertsoen, Yorie Kumalasari
Assist: Gigi Ng