Director:
TWiN
Production Company:
Rabbit Content
Agency:
BBDO
AT&T's 'Spring' is a picturesque metaphor about being touched by things around you coming to life, much like AT&T enables that same connection by covering 97% of all Americans.
The Mill worked with BBDO and TWiN on this travelogue through quintessential American backdrops, bringing flowers to life on a vast canvas. 3D Lead Artists Rob Petrie and Andy Nicholas, working with our ECD Angus Kneale, led the charge. A complete vine-growing simulation was written with animations leaf and flower growth that would crawl over the surfaces of buildings. The team specified where the roots started and pressed go! A quarter million leaves appear in a wide shot of downtown Chicago seen through a train window, each with individual stalks attaching to 25,000 vines. 200,000 flowers and leaves grew in a wide shot of a Brownstone and had 10 million particles in the field. Another 60 flowers, all hand animated, blossomed in a low angle shot of a majestic tree.
VFX & Design: Mill New York
VFX Producer: Boo Wong
Shoot Supervisors: Angus Kneale, Michael Gibson, Adrian Hurley
Creative Director: Angus Kneale
2D Lead Artist: Westley Sarokin
3D Lead Artists: Rob Petrie, Andy Nicholas
2D Artist: Markus Lundqvist
3D Artists: Andrew Proctor, Vince Baertson, Eva Kuehlmann, Jeffrey Dates, Boris Ustaev, Ajit Menon, Sam Crees, Naotaka Minami, Hassan Taimur, James Williams
Assists: Brendan O’Neil, Brian Houlihan