Infinite Possibilities Available with Xfinity
The 2012 Olympics is breaking global viewership records and this Xfinity spot gives us a clue as to how. With multiple screens and media formats the Olympic games are now no longer just a household item. They are on your phone, computer, tablet and anywhere you go. Produced by Goodby, Silverstein & Partners and directed by The Mill L.A. Andrew Proctor.
In the spot, real-life NBC Olympic footage lives on hundreds of CG screens. The spot will evolve as the games take place incorporating more and more components of the 2012 competitions. Impressive delivery by Andrew Proctor and The Mill team which completed the: 45 version with seven extra shots in just two weeks like true VFX champions.
Agencies: Goodby, Silverstein & Partners
Producer: Conor Duignan
Creative Directors: Jamie Barrett, Stephan Copiz, Paul Charney
Creatives: Grant Piper, Eric Boyd
Account Director: Kenny White
Production: The Mill
Record Company: Kungen & Hertigen
Director: Andrew Proctor
Executive Producer: Kipp Christiansen
Producer: Lauren Pecorella
Director of Photography: Jim Matlosz
Editing Company: Arcade Edit
Editor: Stewart Reeves
Edit Assist: Luke Mcintosh
VFX & Design: The Mill
Executive Producer: Stephen Venning
VFX Producer: Jess Ambrose
Creative Director: Andrew Proctor
2D Lead Artists: Andy Bate, Eugene Gauran
3D Lead Artist: Nick Lines
3D Artists: Marq Faulkner, Ryan McDougal, Lee Mar, Laura Krause
Colourist: Adam Scott
Colour Producer: LaRue Anderson