The predominately CG spot is a take on the classic psychiatrist's inkblot test. Dante uses his blend of smooth and imaginative direction to portray the test subject's individual responses via swirling dark ink images.
Chris Knight, our Lead Flame Artist explains, "It's always a pleasure working with Dante, he has a great eye and knows exactly what he wants to achieve. This spot has given us the chance to dip into a broad range of visual effects - sci-fi motion graphics, matte painting and of course a lot of CG by way of the set enhancements, robot arm and ink cloud. It was a perfect collaboration between all parties."
Agency: Energy BBDO
Producer: John Pratt
Creatives: Frank Datallo, Isabella Ferreira, Jonathan Ozer
Production Company: MJZ
Director: Dante Ariola
Producer: Natalie Hill
Director of Photography: Chris Soos
Editing Company: Peepshow Post
Editor: Andrea MacArthur
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producer: Arielle Davis
Shoot Supervisors: Chris Knight, Robert Sethi
2D Lead Artist: Chris Knight
3D Lead Artist: Robert Sethi
2D Artist: Andy Bate
3D Artists: Dan Marum, Matt Longwell, Sid Odedra, Gwain Liddiard, Martin Rivera, Jean Choi, Niklas Jacobson