Wix.com presents 'Entrepreneurs' from directors Frank Samuel & Jeffrey Reed of Committee LA. The spot continues the website's newly launched campaign, following five retired NFL players as they take on their new roles as small business owners. The Mill's Adam Scott, head of color, graded the advert.
'Entrepreneurs' captures the entrepreneurial endeavors of NFL legends Brett Favre, Terrell Owens, Emmitt Smith, Larry Allen and Franco Harris in their post-football lives.
The spot is comprised of five different settings, each requiring a unique color grade. Scott explains the process of working closely alongside director of photography Adam Kimmel: "It was all about enhancing the natural differences between scenes: the cooking show scene was clean with a neutral contrast; the dancing cowgirls scene was a dark but with strong, saturated colors; the wedding scene was rich and warm; and in the tow truck scene we added warmth to make it feel slightly later in the day. Committee amazingly saw this through acting as both the agency and production company. It was great working with Adam again as well as getting to work with Frank and Jeff!"
Agency: Committee LA
Creative Director: Jeff Huggins
Creatives: Andrea Janetos
Production Company: Committee LA
Director: Frank Samuel, Jeffrey Reed
Executive Producer: Lauren Bayer
Director of Photography: Adam Kimmel
Production Supervisor: Justin Towery
Editing Company: Exile
Editor: Conor O'Neill
Edit Assists: Rex Lowry, Grant Hall
VFX & Design: Brewster Parsons
VFX & Design: The Mill