The ad stars X-Factor 2010 runner-up Rebecca Ferguson and was shot on location in her hometown of Liverpool.
Shunning her nice girl image, this tongue-in-cheek film sees the singer welcomed home by a crowd of fans. Reunited with her Aunty Aggie, who offers her one of the tasty new wholegrain snacks, Rebecca quickly turns 'bad' snatching the bag from Aggie's hand and making a sharp celeb exit. However, Aggie proves how sprightly she can be and puts on an impressive chase, grabbing hold of the helicopter as Rebecca attempts her escape.
Jay Bandlish, 2D Lead explains The Mill's role on the spot: "It is always a great pleasure to collaborate with the incredible Paul Weiland. I was brought in to elevate Aunty Aggie as she was lifted in the air by Rebecca's helicopter. This was created by shooting a plate of Aunty Aggie hanging a couple of inches off the ground against green screen and composited over a background plate from much higher up."
The spot was finished and graded by our Colourist Mick Vincent, giving it a vibrant and colourful feel, in keeping with Walkers on-air look.
Agency: AMV
Producer: Yvonne Clayton
Creatives: Colin Jones and Clive Pickering
Production Company: Weilands
Director: Paul Weiland
Producer: Ivana Bohuslavova
Sound: Wave Sound Studios - Aaron Reynolds
Editing Company: Final Cut
Editor: Struan Clay
Edit Assist: Aaron Johnson
VFX & Design: The Mill
VFX Producer: Paul Schleicher
2D Lead Artist: Jay Bandlish