This new spot created by Forsman & Bodenfors and directed by Henry-Alex Rubin for Smuggler, sees the excitement, exhilaration and sheer danger of Pamplona's tradition of running with the bulls.
We see a Volvo FL, spray painted red, being chased by the bulls through medieval Spanish town, expertly navigating its way through the tiny streets, to arrive at the other end unharmed.
Director:
Henry-Alex Rubin
Production Company:
Smuggler
Agency:
Forsman & Bodenfors
"The film was spectacular. A multi (24) camera shoot with a cast of hundreds including a herd of bulls and steers. There are incredible shots from the many varied cameras that were used and the difficult part was to develop a natural consistent grade that balanced over so many diverse sources." Commented Mill colourist Seamus O'Kane, "We worked hard to develop the look whilst keeping a sense if heat and atmosphere across the fast paced and exciting action."
Agency: Forsman & Bodenfors
Producer: Alexander Blidner
Production Company: Smuggler
Director: Henry-Alex Rubin
VFX & Design: The Mill
VFX Producer: Cat Scott
2D Lead Artist: Ben Turner