Directed by the acclaimed and visionary Ivan Zacharias, it follows a VW engineer in a series of spectacular fight sequences reminiscent of the multiple 'agent' scenes from The Matrix.
It begins in an office where an engineer is working on a series of sketches. From hereon in our hero fights a number of his alter-egos in various locations around the factory. As the manufacturing machines continue to produce the new VW, the spot culminates in a tense fight between all of the characters seeing the engineer rise victorious, looking on in admiration at the new and finished VW Golf.
Director:
Ivan Zacharias
Production Company:
Stink
Agency:
DDB
The spot has went on to scoop numerous industry awards making it one of 2009's most celebrated commercials.
Agency: DDB
Producer: Lucy Westmore
Creatives: ShiShir Patel, Sam Oliver
Production Company: Stink
Director: Ivan Zacharias
Producer: Nick Landon
Director of Photography: Jan Velicky
Editing Company: Robota
Editor: Filip
VFX & Design: The Mill
VFX Producers: Angela Jackson, Gemma Smith
2D Lead Artist: Andrew 'Barnsley' Wood
3D Artist: Paul Wilmot