'Taken' tells the story of one little boy's cunning plan to get his Dad to buy new glasses, recruiting the assistance of the family dog to embark on a secret mission across the country to dispose of the offending spectacles.
Our Colourist James Bamford worked alongside director James Griffths to bring this humorous spot to life.
Director:
James Griffiths
Production Company:
Moxie Pictures
Agency:
Dare
Our James explains: "The aim here was to have the commercial start in a warm, cosy environment and then move into a more bleak and wintery setting to illustrate the story of just how far the dog had to go. James still wanted to retain a fairly natural overall look and feel so as not to detract from the humour or storyline, and I think he got it just right."
Agency: Dare
Creatives: Nick Bird, Lee Smith
Producer: Donna Baker
Production Company: Moxie Pictures
Director: James Griffiths
Producer: Jess Ensor
Director of Photography: Magni Agustsson
Editing Company: Ten Three
Editor: Quin Williams
VFX & Design: The Mill
2D Lead Artist: Alvin Cruz
Assist: Ilia Mokhtareizadeh