"This is the third project I've finished for Tom Kuntz," says Randy McEntee, our Lead Flame Artist on 'First Date' and 'Closet', "and because the spots are so performance driven, our main objective was to keep a small VFX footprint. We didn't want to get in the way with tracking markers and screens."
Director:
Tom Kuntz
Production Company:
MJZ
Agency:
Mother
Music:
Composed by Human
The Mill team focused on integrating the phone screen comps into the story, which involved small tweaks to get the animations and user interfaces right. Rig removal was done for the girl in the tree as well as tree sculpting. CG phone animations appear over the titles; the CG inserts were tracked in Smoke, and the phone re-lit in 2D to yield a rich look, inspired by night backdrops. And perhaps the piéce de résistance is the "Go Crazy On Android" tag, inspired by Horror-film titles. McEntee worked with the agency creatives and Kuntz to find the right balance between that stylized look and the brand.
Agency: Mother
Producer: Sara Wallace
Creative Director: Paul Malmstrom
Creatives: Copywriter - Allon Tatarka
Account Director: Mother - Kelsey Robertson
Art Director: Rob Baird
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Producer: Scott Kaplan
Editing Company: Mackenzie Cutler
Editor: Erik Laroi
VFX & Design: The Mill
VFX Producer: Charlotte Arnold
2D Lead Artist: Randy McEntee
3D Lead Artist: Jonathan Vuillemin (London)