The Mill teamed up with BBH and director James Rouse at Outsider to create this humorous ad for Virgin Media. Usain Bolt stars as himself coming home from a hard 'nine seconds' work, he walks through his door and throws another gold on top of his medal pile.
Director:
James Rouse
Production Company:
Outsider
Agency:
BBH
We see familiar faces from recent Virgin Media ads, such as the Sofa Bear who resides on his sofa, Ally the Night Owl in his bedroom, and a parrot using his laptop. This leaves Usain with one place to go - the loft, where he can still play games whilst everyone else is on line with Virgin's superfast broadband. But this comes with a warning; it has to be done quietly and with respect for others.
These characters are brought to life by The Mill's 2D team, producer Carl Phillips comments, "We're really pleased with the way the team managed to enhance these fantastic characters and really bring them to life and it was fantastic collaborating once again with James and the team at BBH on another comical Virgin Media spot."
Agency: BBH
Producer: Georgina Kent, Gemma Conway
Creative Directors: Uche Ezugwu, Tom Drew
Creatives: Mikael Alcock, Doug Fridlund
Production Company: Outsider
Director: James Rouse
Producer: Benji Howell
Editing Company: Work Post
Editor: Art Jones
VFX & Design: The Mill
VFX Producer: Carl Phillips
Shoot Supervisor: Austen Humphries
2D Lead Artists: Barnes
2D Artists: Siro Valente, Sophia Avgousti
Motion Graphics: Henry Foreman
Production Assistant: Jay Jenkins