Broadbandits; the troublesome creatures that snatch your gadgets and leave you devoid of broadband. Virgin Media got The Mill working with BBH, Outsider and Work Post to bring you a sixty second video of Usain Bolt's constant battle with the Broadbandits.
Director:
James Rouse
Production Company:
Outsider
Agency:
BBH
Campaign:
Streaming
Looking cute is the Broadbandits ultimate weapon, they distract him with their looks and manage to steal whichever gadget Usain chooses to stream through, be that his tablet, phone or laptop. The ad ends with Usain turning the TV on with a warning to the Broadbandits, " Don't even think about it".
These sweet animals in human clothes were brought to life by The Mill and lead 2D artist Barnes, creating a charming advert with creatures that people will want to believe to be real.
Agency: BBH
Producer: Georgina Kent
Creative Directors: Uche Ezugwu, Tom Drew
Creatives: Mikael Alcock, Doug Fridlund
Production Company: Outsider
Director: James Rouse
Producer: Benji Howell
Editing Company: Work Post
Editor: Art Jones
VFX & Design: The Mill
VFX Producer: Carl Phillips
Shoot Supervisor: Austen Humphries
2D Lead Artists: Barnes
2D Artists: Siro Valente, Sophia Avgousti
Motion Graphics: Henry Foreman
Production Assistant: Jay Jenkins