In the ad we see a man working on his laptop when suddenly the appliances in his home spring to life in an overdrive of activity; clocks fast forward, lights flicker on and off and the TV switches itself on. Bright lights can be seen shining through his blinds and as he reaches the door, the walls and floor around him start to whizz by and disappear as if he is travelling through time. The climatic finish finds him standing in a dark world with glowing lights rushing past as he looks towards a giant ball of light.
Director:
Ringan Ledwidge
Production Company:
Rattling Stick
Agency:
Y&R
The spot was created in Mill London and headed up by Mill LA's Lead Flame op Phil Crowe who travelled to London work with Ringan Ledwidge.
Agency: Y&R
Producer: Sally Pritchet
Creatives: Mark Roalfe, Geffan
Production Company: Rattling Stick
Director: Ringan Ledwidge
Producer: Sally Humphries
Editing Company: Work
Editor: Rich Orrick
VFX & Design: The Mill
VFX Producers: Gemma Smith, Tom Bussell
2D Lead Artist: Phil Crowe
2D Artist: Mike Outlaw
3D Artists: Mel Tonkin, Andy Nicholas, Eva Kuehlmann, Ed Shires, Matthieu Bessudo, Simon Landrien, Luke Tickner, Ross Urien
Assist: Andy Bates