In this surreal spot we see footage of a man in his underpants riding a motorcycle through the desert, spliced with clips of people being active and images of human achievement. The campaign, created by Karmarama and directed by Sam Walker, encourages the nation to get more active, and as a result have a happier and more positive outlook on life.
Director:
Sam Walker
Production Company:
Kream
Agency:
Karmarama
Featuring the tagline "Don't just live, live happily ever active", as a thread that runs through the entire campaign, it calls on the nation to say "yes" to more things, including exercise for a more active and positive life.
Seamus O'Kane, Mill colourist comments, "From this simple premise Director Sam Walker produces a thrilling and beautifully shot experience. The look and feel of the film was designed to compliment the simplicity of the idea and add a sense of natural beauty and inspiration. Beautiful images and inspired direction made this a great project to work on."
Agency: Karmarama
Producer: Emma Johnston
Creatives: Sam Walker + Joe De Souza
Production Company: Kream
Director: Sam Walker
Director of Photography: Will Bex
Editing Company: Final Cut
Editor: Joe Guest
Edit Assist: Paul Moth
VFX & Design: The Mill
VFX Producer: Gemma Humphries
2D Lead Artist: Gary Driver