In the endearing 'Sexy Short Film: Lily', KCD Worldwide and Jed Root director Guy Aroch worked with Mill Beauty to weave a simple and sweet story around Victoria's Secret angel Lily Aldridge. The film serves as a launch for the brand's new campaign '#LessIsMore', and was created alongside the Martha Hunt centric 'Sexy Short Film: Martha'.
Director:
Guy Aroch
Production Company:
Jed Root
Agency:
KCD Worldwide
The Mill Beauty team was excited to work on their first collaboration with Victoria's Secret, and be part of their new creative approach. Director Guy Aroch began by writing the script for both campaign short films, incorporating the real personality and quirkiness of each model into the story. Lily's proclivity for delicious, although messy cooking habits make for an endearing portrait of her character. For her, less really is more, at least while in the kitchen!
Colorist Mikey Rossiter comments: "For the new campaign, we kept the look clean, simple and stripped back. This pared down feel was then given a very warm bias, while keeping it based in reality. The nice thing about this film was playing with the changes in the time of day. I exaggerated the warm lighting at night, along with the blue and yellow hues, but made sure it still fit in the same world."
These engaging everyday short stories on film are representative of the #LessIsMore campaign approach to Victoria's Secret's new lingerie line.
Agency: KCD Worldwide
Producer: Rachna Shah
Production Company: Jed Root
Director: Guy Aroch
Executive Producer: Kelly Penford
Editing Company: The Mill
Editor: Ryan McKenna
Edit Assist: Leanne Bigiorno
VFX & Design: The Mill
Executive Producer: Sallyann Houghton
VFX Producer: Mandy Harris