In a classic gathering of murder suspects in a drawing room the ad aims to make drivers and cyclists aware of just how easy it is to miss something you're not looking for, and by extension to not see one another on the road. The detective quickly deduces from the line-up of maid, butler, Lady, that it was Lady Smyth who had bludgeoned her husband to death with a blunt instrument. It is then revealed that 21 details, including the actor playing the corpse, had been changed during his summary.
The human brain is such that first-time viewers would probably follow the narrative rather than notice the changed details.
Agency: WCRS
Producer: James Letham
Creatives: Kit Dayaram, Tom Spicer
Production Company: Gorgeous
Director: Chris Palmer
Producer: Rupert Smythe
Director of Photography: Ian Foster
Editing Company: The Quarry
Editor: Paul Watts
VFX & Design: The Mill
VFX Producer: Gemma Smith
2D Lead Artist: Neil Davis
Colourist: Seamus O'Kane