Toyota Corolla
Revolution of Dance
The creative team at The Mill collaborated with Saatchi LA and director Andreas Nilsson on the new Toyota Corolla campaign, Revolution of Dance.
Director:
Andreas Nilsson
Agency:
Saatchi & Saatchi
Production Company:
Biscuit Filmworks
Andreas Nilsson
Agency:
Saatchi & Saatchi
Production Company:
Biscuit Filmworks
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The latest spot for Toyota showcases the revolution of both dance and the versatile Toyota Corolla model, taking viewers on a journey back in time through the groovy 60s, the disco dancing days of the 70s, 80s street hip-hop, 90s grunge rock and ending with the progressive style of today's music.
2D lead artist Bill Higgins says, "Creating the Corolla throughout various eras was a blast. We helped add film look effects for every different time period to help sell the realism of the era - on a side note - I also learned some amazing new dance moves."
Toyota demonstrates that just like these notable fads, the Corolla model has always been an influential force when it comes to style.
2D lead artist Bill Higgins says, "Creating the Corolla throughout various eras was a blast. We helped add film look effects for every different time period to help sell the realism of the era - on a side note - I also learned some amazing new dance moves."
Toyota demonstrates that just like these notable fads, the Corolla model has always been an influential force when it comes to style.
CreditsCredits
Agency
Agency: Saatchi LA
Producer: Margaret Nickerson, Megan Bettor
Creative Director: Margaret Keene
Creatives: Raymond Hwang, Seth Rementer, Mike Czako
Production
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Executive Producer: Shawn Lacy
Producer: Youree Henley
Director of Photography: Toby Irwin
Editorial
Editing Company: Arcade Editorial
Editor: Geoff Hounsell
Edit Assist: Peter D'Andrea
Post Production/VFX
Post-Production / VFX Company: The Mill
Executive Producer: Sue Troyan, VFX; LaRue Anderson, Color
VFX Producer: Christina Thompson, VFX; Natalie Westerfield, Color
Shoot Supervisor: Adrian Hurley, Robert Sethi
Creative Director: Robert Sethi
2D Lead Artists: Bill Higgins
3D Lead Artists: Lu Meng-Yang
2D Artists: Margolit Steiner, Edward Black, Trent Shumway
3D Artists: Robert Chapman, Danny Yoon, Martin Rivera
Matte Painting: Andy Wheater
Motion Graphics: Greg Park
Colourist: Adam Scott
Production Coordinator: Benjamin Sposato