"'It's Reinvented' is another terrific opportunity we've had to work with Saatchi & Saatchi L.A. on the Toyota Camry 2012 launch which we began last Fall with 'Built,'" comments Arielle Davis, our Head of Production. "We have had that workflow and pipeline of communication with the agency team at all levels, from ECD to CD to art director and copy writer. It was kismet to take it to the next level on the Super Bowl."



The Mill team was tasked with combining plates, compositing CG and various clean up, including a time travel FX on the spot's time traveling baby. CG animation included a vigilante plant and a particularly complex scene involving a CG transition of a chubby person to a skinny person while he stands in the rain, in both a close-up and wide shot. "Keeping the facial transition photo real that close to the camera and in the water was challenging," Davis says. "It was a great effort from our 3D team-Lead 3D Artist Gawain Liddiard and 3D Artist Meng Yang-and our 2D team-VFX Supervisor/Lead 2D Artist Phil Crowe, Nuke Artist/Compositor Dag Ivarsoy and Nuke Artist/Compositor Pete Hodsman."



Babies time traveling? Miniature golf at the DMV? Grandpa's eating pizza curtains? Only on the Super Bowl!