Working alongside Grey London and Hungry Man, The Mill created the world's first 360 degree moving image 'bullet time' commercial.  This required a groundbreaking new filming technique which used an incredible 200 cameras to bring the commercial to life.

The rushes from the shoot topped over 110 hours of footage which took over two weeks - 24 hours a day, seven days a week - to process.  In total, almost 20 Terabytes - 20,000 Gigabytes - of video data was used to create the final edit.  This required The Mill to use an immense storage device with a 20TB capacity to hold 19.5TBs of footage - which, in terms of data is one of the biggest jobs any VFX house has ever undertaken. To put this in context, in its first 10 years, NASA's Hubble Space Telescope returned 3.5 terabytes of scientific data per day. (Source: NASA Scientific and Technical Information.)

David J Phillips, data production manager, explains:  "This project was essentially a question of logistics; The Mill's DataLab helped produce a workflow that was able to plug itself seamlessly within the editorial's cutting procedure.

"'Timesculpture' enabled us to push the boundaries of technology and creativity so we are delighted that this groundbreaking project has been officially recognised as a world record."