Y&R Brazil worked with directing duo Tomat, of Zohar International, and The Mill on TNT Energy Drink 'Rhino,' promoting the official energy drink of TNT wrestling.
Director:
Tomat (Tomas Salles, Mateus Araújo)
Production Company:
Zohar International
Agency:
Y&R Brazil
For the light hearted spot, The Mill created a 100% CGI rhino, which acts as an alter-ego to mixed martial arts champion José Aldo, seen dancing through the streets of Brazil with music pumping through his earbuds.
Mill 2D lead artist Tomas Wall acted as shoot supervisor on-set in Rio de Janeiro, where a life size foam rhino was constructed so the animators could reference light, shadow and size.
It was important for the animation team, led by CG lead artist Kevin Ives, to build up the creature from scratch; creating bones and simulation systems for muscles under the tough skin. References were used to create realistic movement and shading for the wrinkly skin, to ensure it folded correctly with each dance move.
The team worked closely with the Tomat to bring the CG rhino to life. Every detail was examined and perfected, from the earbuds the rhino was wearing to his cheery jig as he struts down the street.
Agency: Y&R Brazil
Production Company: Zohar International
Director: Tomat (Tomas Salles, Mateus Araújo)
VFX & Design: The Mill
Executive Producer: Melanie Wickham
VFX Producer: Charlotte Arnold
Shoot Supervisor: Tomas Wall
2D Lead Artist: Tomas Wall
3D Lead Artist: Kevin Ives
2D Artists: Daniel Giraldo, John McIntosh, Nick Tanner, Ashleigh Anderson
3D Artists: Paolo Cogliati, Alexandre Allain, Josh Merck, Paul Liaw, Nick Couret, Taylor Cook
Colourist: FullFrame Brazil