TK Maxx
Just Imagine
The Mill has completed work on the Christmas television campaign for labels-for-less retailer, TK Maxx. Directed by Moxie Pictures’ Simon Neal, the spot entitled 'Just Imagine', features a whimsical stage production showcasing dancers who bring an ever-growing number of presents to put under the Christmas tree.
Director:
Simon Neal
Production Company:
Moxie
Agency:
TK Maxx
Simon Neal
Production Company:
Moxie
Agency:
TK Maxx
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2D work on the commercial was led by Flame artist Jay Bandlish, whose team comped various plate animations on to the presents hanging from and under the Christmas tree to create the winter wonderland. Colourist Seamus O'Kane added the final festive touches with his warm and seasonal grade.
CreditsCredits
Colour
Colour: The Mill
Colourist: Seamus O’Kane
Colourist: Seamus O’Kane
Agency
Agency: TK Maxx
Producer: Milly Broadbent
Creative Director: Andy Wakefield
Creatives: Laura Church
Production
Production Company: Moxie
Director: Simon Neal
Executive Producer: Dawn Laren
Producer: Charlotte Woodhead
Editorial
Editing Company: Work Post
Editor: Bill Smedley
VFX & Design
VFX & Design: The Mill
VFX Producer: Paul Schleicher
Shoot Supervisor: Alvin Cruz
2D Lead Artist: Jay Bandlish
2D Artists: Pete Rypstra, Tobey Lindback, Martin Karlsson, Tomas Wall
Assists: Ilia Mokhtareizadeh, Brad Wood, Scott Dawkins, Emily Greely, Bob Granger