This is a beautifully crafted new approach to the holiday ads we are used to, from director Martin de Thurah. It reminds us of the feeling of those relaxing days that we can fill with whatever we want, where there are no obligations. It is both warm and nostalgic, and when Campaign chose it as their Pick Of The Week they described it as "the best ad for a holiday company ever made."
"It was shot on both the Red and Alexa on location in Portugal," remembers our VFX producer Tom Johnson. "There was minimal clean up and Aubrey did a really beautiful, subtle grade, taking it away from traditional over-saturated holiday adverts."
Finally its calmingly slow pace was provided by a re-recorded version of the Pixies - Where is my mind.
Agency: BMB
Producer: Jon Chads
Creatives: Gavin McGrath, Stephen Reed
Production Company: Academy Films
Director: Martin de Thurah
Producer: Lucy Gossage
Editing Company: The Assembly Rooms
Editor: Mikkel
Edit Assist: Polly
VFX & Design: The Mill
VFX Producer: Tom Johnson
2D Lead Artist: Gary Driver
2D Artist: Adam Lambert