Rum is strong and full of flavor but its richness comes from far beyond ingredients. This Johannes Leonardo spot for Bacardi directed by Oskar Holmedal and Nico Knudsen follows the journey of the dark liquor through exotic locales and danger all the way to the glass of the connoisseur. VFX by The Mill L.A.
Directors:
Oskar Holmedal, Nico Knudsen
Production Company:
Smuggler
Agency:
Johannes Leonardo
The Mill team explored the adventurous ways of the dark liquid with a unique POV - the rum's. To tell its story, the Mill team designed and built a world of glass and fluids to amaze and inspire even the tamest of souls. Nested inside the bottle, the camera follows rum through a whirlwind of pours, splashes and surprising turns.
The comprehensive fluid spot features liquids in every shape and form, from ice to ocean waves. Equipped with reflections, distortion and exaggeration effects the Mill team bends reality, intoxicates the eyes and leaves taste buds craving more.
Agency: Johannes Leonardo
Producer: Sarah Grey
Production Company: Smuggler
Directors: Oskar Holmedal, Nico Knudsen
Executive Producer: Allison Kunzman
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producer: Adam Reeb
Shoot Supervisor: Robert Sethi
Creative Director: Robert Sethi
2D Lead Artist: Sarah Eim
3D Lead Artist: Meng Yang Lu
2D Artists: Tom Van Dop, Edward Anderson, Jake Maymudes
3D Artists: Matt Bohnert, Adam Carroll, Bridget Warrington, Attilla Zalanyi, Martin Rivera, Andy Guest, Graham Herbster
Production Coordinator: Radiance Salem