Staples
School's Out
Olivier Gondry and The Mill create a unique stop motion style for Staples 'Back to School' campaign.
Director:
Olivier Gondry
Production Company:
Whitelabel
Agency:
McCann-Erickson (World Wide) NY
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The main goal for this project was to feel the time passing and reversing at different speeds, covering the whole spectrum from 900fps shots to spot motion animation.
It was very interesting to combine three different cameras to achieve this look, Phantom, Red Epic and Canon 5D. 2D Lead Jade Kim on the project: "It was challenging to work with so many color spaces and frames rate but we collaborated to make it look seamless during the transition from one camera to another. It was a very fun and fresh project to work on."
CreditsCredits
Agency
Agency: McCann-Erickson (World Wide) NY
Producer: Bailey Weiss
Creative Directors: Danny Rodriguez (CD), Lauren McCrindle (CD)
Creative: Monica Apodaca (AD)
Copywriter: Chelsea Parks
Production
Production Company: Whitelabel
Director: Olivier Gondry
Executive Producer: Lynn Zekanis
Producer: Valerie Romer
Director of Photography: Alex Lamarque
Production Manager: Oliver Van Beek
Editorial
Editing Company: Mackenzie Cutler
Editor: Dave Koza
Edit Assist: Lori Arden
VFX & Design
VFX & Design: The Mill
VFX Producer: Charlotte Arnold
Shoot Supervisor: Martin Lazaro
2D Lead Artists: Martin Lazaro, Jade Kim
2D Artists: Emily Bloom, Jeff Butler
Production Assistant: Juan Handal
Art Director/Designer: Brian Gossett, Juan Monasterio
Colour
Colour: The Mill
Colourist: Fergus McCall
Colourist: Fergus McCall