Mike Chapman, who was our shoot supervisor and led the 3D work on the spot, explains more: "As well as the ornamental and decorative look from the last commercial, the new narrative required the wings to be able to hit people and objects whilst keeping the same level of realism. This was factored in on both the shoot and back in the studio with shots meticulously planned and a rig built on set that would give us a similar foot print to our CG wings without impeding the action of our angel when clattering into things. We also needed to revisit the feather rig to add in more control to allow us to bend individual feathers around people and props - the effect of this is most clearly illustrated in the restaurant sequence."

The visual effects team also optimised many of the other processes and techniques that they developed for the last Axe/Lynx Angels commercial, allowing them to turn round shots faster so more production time could be spent on enhancing the wings' realism. "One of the main additions was a fur pass that gave us a softer more tactile feel to the shoulders of the wings which really help push the detail in the close ups," Mike adds.