Director:
Traktor
Production Company:
Traktor
Agency:
BBDO New York
Shot by the Partizan multi-award-winning directing collective, Traktor, the commercials in this series are all a humorous reminder for people to film the moments today that will become the cherished memories of their tomorrow. Traktor used a Genesis camera, Panavision's high-end digital camera system with a Super 35-mm film-sized recording area. Used for feature films such as 'Superman Returns' and 'Apocalypto' the Genesis is an innovative tool for directors who want to shoot digitally but achieve the look of real film.
The creative team at The Mill took an unusual approach to the post-production process. Because the Panavision footage lent itself to a non-linear grade, they could employ a data workflow method. This allowed their 2D artists to conform the ungraded spots, completing the visual effects and compositing, before exporting it to The Mill's server. From there, Mill colourist Damien Van Der Cruyssen picked up the data to create a non-linear grade. Led by Angus Kneale and Cole Schreiber, the creative team seamlessly composited all the green-screen elements into the live-action footage.
Agency: BBDO New York
Producer: Peter Feldman
Creative Directors: Bill Bruce, Gianfranco Arena, Peter Kain
Creative: Shawn Preston
Production Company: Traktor
Director: Traktor
Executive Producer: Rani Melendez
Producer: Monika McClure
Director of Photography: Emmanuel Lubezki
Editing Company: Nomad Editorial
Editor: John Murray
Edit Assist: Jenny
VFX & Design: The Mill
VFX Producers: Jo Arghiris, Asher Edwards (3D)
Shoot Supervisors: David Parker, Michael Gibson
2D Lead Artist: Angus Kneale
2D Artists: Richard De Carteret, Dan Williams, Westley Sarokin, Alex Lovejoy, Tony Robins, Jeff Robins
3D Artists: Andrew Proctor, Michael Heinz
Assists: Cole Schreiber, Jeanette Williford, Greg Gilpatrick, Ross Goldstein, Gigi Ng
Art Department: Mary Casey