Director:
Stacy Wall
Production Company:
Imperial Woodpecker
Agency:
Wieden+Kennedy
The Mill produced a CG race car and spaceship, whilst Colorist Adam Scott graded the piece.
David Lawson was the 3D Supervisor on the project and told us about how they created the CG race car: "We had to develop the style for the car's formation around the actor. To do this, we took a wire-frame mesh and converted it into a tube structure. We then covered it in skin, at which point you see it become the 'real thing'. We then added a CG racecar into the racing sequence that follows. We worked closely with the creatives on this job to produce the most stylish solution for the car's formation sequence."
The spot is part of a campaign including a brand experience site and four product-focused online videos.
Agency: Wieden+Kennedy
Producer: Jennie Lindstrom
Creative Directors: Chris Mitton, Mike Giepert
Executive Creative Directors: Susan Hoffman, Joe Staples
Head of Production: Ben Grylewicz
Art Director: Matt Moore
Art Director: Mike Giepert
Copywriter: Chris Mitton
Account Team: Trish Adams, Diana Gonzalez, Nick Larkin
Production Company: Imperial Woodpecker
Record Company: Lime Studios
Director: Stacy Wall
Executive Producer: Doug Halbert
Producer: Line Producer: Timory King
Director of Photography: Mihai Malaimare, Jr.
Editing Company: Joint Editorial / Work Editorial
Editors: Peter Wiedensmith, Rich Orrick
Edit Assists: Steve Sprinkel, Adam Witten, Patrick Murphree
VFX & Design: The Mill
VFX Producer: Dan Roberts Senior
Executive Producer: Sue Troyan
Shoot Supervisors: Phil Crowe, David Lawson
Creative Director: Phil Crowe
2D Lead Artist: John Shirley
3D Lead Artist: David Lawson
2D Artists: Becky Porter, Nick Tayler, Ben Smith, Jeannie Huynh (Remedy)
3D Artists: Milton Ramirez, Siran Liu, Martin Rivera, Blake Guest, Hartwell Durfor, Blake Sullivan, Miguel Guerrero, Danny Yoo, Krystal Sae Eua, Fabrice Le Nezet, Brett Angelillis
Matte Painting: Thom Price
Motion Graphics: Justin Demetrician
Art Department: Clare Carrellas
Production Coordinators: David Lawrence, Jesse Looney