"Making the commercial was an enjoyable process," says Chris Knight, our VFX Supervisor/Co-Head of 2D. "The agency team - Jack Woodworth and Craig Mangan-along with Hank, created a collaborative and fun shoot. The DP Larry Fong (Super 8) really delivered as lighting was integral to scaling the food."

Real Sonic food was filmed at a tabletop shoot to scale the food then composite into scenes with our hero, Knight explains. The hot dog, for instance, was shot swaying to and fro on a motorized rig. Knight furnished various scaled cutout models of our hero that stood in front of the real hot dog, helping to visualize the scaling and match the studio plates of our dancing hero.

The onion ring that materializes in our man's eye and transports us into his dream was filmed with fake oversized food for reference then re-built in Flame with real onions from the tabletop shoot. That scene also used a camera move into the eye that involved stabilizing of the eye.

A lot of oversized food-the pickles and jalapeños for instance-was filmed then replaced, with textures added to make it look more authentic. The starry black sky was created in Flame and the fireworks in CG. During a studio shoot, our hero was shot on green screen and the skaters on black.

"The idea was to go into our hero's imagination as it runs wild," Knight offers. "I think having him ride off into the starry night on a chili pepper over a Burger Mountain that makes your mouth water fits the brief!"