Director:
Mike Maguire
Production Company:
Biscuit Filmworks
Agency:
Venables Bell & Partners
'West of Expected' is a quirky campaign that sends up the snobby cocktail culture and believes that everything can be made better with a little fresh thinking. This spot sees the Skyy scientist as he talks about the importance of stepping up to buy the first round of drinks. As a gaggle of geese spiral into chaos without a leader, so will you and your chums at the bar unless someone steps up to buy the first round.
2D lead artist Gareth Parr of The Mill led his team in polishing the look of the bottle, removing rigs, beautifying the bird feathers and compositing the cosmos footage. Parr comments: "In addition to adding the dome to achieve the planetarium look, we made the people in black suits blend more into the dark background and touched up the props, giving everything a more glossy look. Venables Bell & Partners projects are always good fun."
See more from the 'West of Expected' campaign here.
Agency: Venables Bell & Partners
Producer: Joyce Chen
Creative Director: Will McGinness
Creatives: Eric Boyd, Alex Rice
Account Director: Robert Woods
Production Company: Biscuit Filmworks
Record Companies: Mophonics (music), Barking Owl (design), Lime Studios (mix)
Director: Mike Maguire
Executive Producers: Colleen O'Donnell, Shawn Lacy
Producer: Tracy Broaddus
Director of Photography: Nigel Bluck
Editing Company: FInal Cut
Editor: Matt Murphy
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Producer: Kiana Bicoy
Shoot Supervisor: Phil Crowe
2D Lead Artist: Gareth Parr
2D Artists: Adam Lambert, Patrick Munoz
Production Coordinator: Jillian Lynes