Director:
Ivan Zacharias
Production Company:
Smuggler
Agency:
BBH
Could he be part of a vaudeville knife act? No. He is, in fact, a handsome meat carver, wearing Axe White Label.
Shoot Supervisor and 2D Lead Artist Iwan Zwarts used subtle visual effects to create the flawless environment. The campaign was shot digitally, which allowed The Mill team to integrate the effects. In order to achieve the final look and texture, the commercial was transferred back to film print. Colorist Adam Scott then created the vintage look by pushing the soft pastels and warm contrasts often seen in films of the era.
Watch the rest of the charming spots in the campaign, here.
Agency: BBH
Producer: Kate Morrison
Creative Director: Ari Weisman
Creatives: Hugo Bierschenk, Dean Woodhouse
Account Director: Connor Keeshan
Production Company: Smuggler
Director: Ivan Zacharias
Executive Producer: Nick Landon, Allison Kunzman
Director of Photography: Jan Veliky
Second Unit Director: Iwan Zwarts
Editing Company: Robota
Editor: Filip Malasek
VFX & Design: The Mill
Executive Producer: Verity Grantham
VFX Producer: Alex Fitzgerald
Shoot Supervisor: Iwan Zwarts
2D Lead Artist: Iwan Zwarts
3D Lead Artist: Emily Meger
2D Artists: Kshitij Khanna, Ashleigh Anderson
3D Artists: Navdeep Singh
Colourist: Adam Scott