The Mill is thrilled to work with 72andSunny and director Warren Fu of Partizan LA to promote Milk Music. 'Put Your Spin On It' is stocked with some of the hottest names in music including Iggy Azalea, John Legend and Chromeo.
Milk features a navigation dial through which music lovers can enjoy the music they know while also discovering new artists and genres.
Director:
Warren Fu
Production Company:
Partizan
Agency:
72andSunny
In the spot we see one Milk user's audio-journey as today's top artists appear in a larger-than-life version of the dial. When the user lands on a genre, a corresponding artist lights up and performs one of their current hits.
Led by senior flame artist Glyn Tebbutt, artists from The Mill enhanced the promo with seamless transitions and visuals to match the style of each performer. He explains: "The idea was to keep the set feeling real whilst bringing fluidity between the genres and having that movement be gesturally initiated by the user of the dial."
Agency: 72andSunny
Chief Executive Officer: John Boiler
Executive Creative Director, Partner: Jason Norcross, Bryan Rowles
Group Creative Director: Nate Morley
Creative Directors: Jason Ambrose, Jan Livingston
Senior Writer: Jean Morrow
Senior Designer: Geno Burmester
Senior Designer: Kristina Krkljus
Director of Film Production: Sam Baerwald
Executive Producer: Nicole Haase
Senior Film Producer: Marisa Wasser
Junior Film Producer: Nadia Economides
Managing Director: James Townsend
Group Brand Director: Judson Whigham
Senior Brand Manager: Mandy Hein
Brand Coordinator: Zach Hendrickson
Senior Business Affairs Manager: Cecilia Harvey
Business Affairs Coordinator: Noah Winter
Production Company: Partizan
Director: Warren Fu
Executive Producer: Sheila Stepanek
Producer: Cindy Becker
Head of Production: Jennifer Gee
VFX & Design: The Mill
Executive Producer: Enca Kaul
VFX Producer: Melody Alexander
Shoot Supervisor: Glyn Tebbutt
Creative Director: Phil Crowe
2D Lead Artist: Glyn Tebbutt
3D Lead Artists: Tom Graham, Matt Neapolitan
2D Artists: Matt Trivan, Chris Payne, Brad Scott, Martin Karlsson, Lisa Ryan, Jeannie Huynh (Remedy), Kevin Flores, Asif Haque, Patrick Heinen
Motion Graphics: Lisha Tan, Nader Husseni
Art Department: Jeff Langlois, Ashley Forbito
Production Coordinator: Kris Drenzek