"You can now enjoy Robinsons on the go with SQUASH'D - make 20 drinks, wherever you are, whenever you want."
Squash'd, a super-concentrated drink with no added sugar was designed by Studio Davis to fit into the palm of your hand or pocket.
Director:
Sniper Twins
Production Company:
Smuggler
Agency:
BBH Partners LLP
Directed by The Sniper Twins, the spot sees the small bottle of squash travel between all walks of life and within every eventuality, showing that, just in time for summer, it can be anyone's 'on-the-go' drink.
Mill Producer Rachel Stones comments, "It was great to team up with The Sniper Twins again. With such a quick turnaround it was imperative that we all knew going in to this what the expectations were going to be for the pack and it's journey. The directors really allowed us to collaborate right from the outset and design moves and animation with them that would get the best look and energy out of the spot. All modelling was done upfront and the animation concurrently with the offline, so that by the time the edit was locked the time left could be used to craft the composites."
Agency: BBH Partners LLP
Creatives: Sam and Shish
Account Director: Alex Monger
Production Company: Smuggler
Director: Sniper Twins
Producer: Debbie Ninnis
Editing Company: Stitch
Editor: Phil Currie
Edit Assist: Izzy Curry
VFX & Design: The Mill
VFX Producer: Rachel Stones
Shoot Supervisor: Dan Williams
2D Lead Artist: Dan Williams
3D Lead Artist: Luke Tickner
2D Artists: Carl Norton, David Wishart
3D Artist: Luke Tickner
Colourist: James Bamford