MJZ's Carl Erik Rinsch displays the cool and calm of Renault's electric car in this 30 second spot 'All Is Calm' created by Publicis.
Mill colourist Mick Vincent created a contrast between the hectic outside world and cool car interior within the grade, he comments, "In this grade we wanted to develop a look that was harsh and gritty, a balance between black and white and color.
Director:
Carl Erik Rinsch
Production Company:
MJZ
Agency:
Publicis
Each exterior shot of the busy city needed to feel cold and unwelcoming, opposing the warmth and calm of the inner vehicle. We then applied a film grain and blended this over the top, varying the levels per-shot but ensuring there was a fluidity to the ad."
Agency: Publicis
Producer: Colin Hickson
Production Company: MJZ
Director: Carl Erik Rinsch
Producer: Amanda Tassey
Editing Company: Cut and Run
Editor: Julian Tranquille
VFX & Design: The Mill
VFX Producer: Tom Johnson
2D Lead Artist: Chris Scott
2D Artists: Sophia Avgousti, Jeanette Eiternes