Production Company:
Lovestone Film
Agency:
Hello AG Munich
Here we see a fully CGI bull created by the Mill+ team entirely in Cinema4D battling the harsh weather elements. The concept was to create a bull covered in tiles which was representative of the aforementioned product, displaying the strength and durability of Prefa's tiles in all weather types including snow, ice, wind and rain.
The team captured these elements on a live action shoot using a 3D printed bull which enabled them to re-create the scene back in the studio finessing how each condition could look when impacting the CG model. A range of techniques was utilised in-house making full use of the design, CGI and Nuke teams to seamlessly and effectively bring together each element.
Animation director Nils Kloth comments, "I'm incredibly proud of what we were able to achieve with this project solely in Cinema4D. We decided to comp the ad in Nuke and keep all the 3D in Cinema as this allowed us creative flexibility and a quick turnaround. We had a team of three people working on and off on the CG development and one lead Nuke artist with some helping hands on the side ensuring that the work flow was fast and efficient and that we got the best possible results out of the final piece."
Go behind the scenes on The Mill Blog.
Agency: Hello AG Munich
Creative Directors: Marc Strotmann, Chrisian Aussem
Creatives: Konstantin Keim
Account Director: Stefanie Struzyna
Production Company: Lovestone Film
Executive Producer: Johannes von Liebenstein
Producer: Ilka Groneweg
Sound Design: Christian Meyer
Design & Animation Director: Nils Kloth
Editing Company: The Mill
Editor: Daniel Budin
Edit Assist: Hugo Vaughan-Hughes
VFX & Design: The Mill
Executive Producer: Luke Colson
VFX Producers: Beth Vander, Alex Finch
Shoot Supervisors: Pete Hodsman, Nils Kloth
Creative Director: Nils Kloth
2D Lead Artist: Pete Hodsman
3D Lead Artist: Oliver Harris
2D Artists: Leo Costa, Kirti Dave, Anne-Sophie Tholander, Greg Spencer, Hugo Guerra, Nils Kloth
3D Artists: Oliver Harris, Gabor Elkes, Jordie Pages
Matte Painting: Melanie Climent, Aurelien Ronceray