The Mill teamed up with Director Rupert Sanders and BBH on the Agency's first spot for PlayStation. PlayStation 'Greatness Awaits' follows 'the hero' as he walks down the street and turns the corner into a world that is all things PlayStation. It features as many PlayStation games as possible, making it all about the gamers. As the hero walks down the street, we see snippets of easter eggs before he turns the corner into the PlayStation world, that collides with our world, creating a crater where a dragon, F22 Raptors, spaceships, Corvettes, and a host of other cool things in frame come to life.
Director:
Rupert Sanders
Production Company:
MJZ
Agency:
BBH (NY)
"One of the biggest challenges was the wrangling of all the assets from the game developers," said Mill 3D lead Rob Petrie. "We had four weeks leading up to the shot to re-rig and switch over assets to Arnold shader's. This time was invaluable as it meant we were ready to start animating."
The sheer number of different elements made it beyond fun for the whole team.
Joji Tsuruga, Mill 3D lead and in-house gaming expert explains, "It was definitely a gamer's dream job. Working with several assets from games we love to play was not only exciting; it also gave us an insight into how CG assets are handled in the gaming world. Although it was an ambitious project, we had an incredibly solid team that kept the process smooth straight to the end."
"It's not every day that one gets the opportunity to be a part of a project as great as this one," said Mill 2D lead, Iwan Zwarts. "The planning phase of the job was very important and we were involved with both Rupert and BBH from very early on. Designing the effects on one continuous camera moves is always challenging but this was a new level."
"We were really happy about the hand held feel Greig Fraser, director of photography, gave the spot and it ultimately made for a more natural feeling end result," Zwarts explained. "Production Designer Dominic Watkins did a great job in transforming what was an empty car park into PlayStation wonderland."
Daniel DiFelice, Mill 2D compositing artist that worked on the spot explained, "This was the first time any of us worked on a single shot of this scale. From the outset we knew that our work would overlap in a single massive Nuke script. A few late nights and 7000 nodes later, the comp really came together and we ended up with a shot that I know we're all very proud of."
Iwan shares more details on what went into making this remarkable project on our blog.
Agency: BBH (NY)
Chief Creative Officer: John Patroulis
Creative Directors: Ari Weiss, Nate Able
Account Director: Melissa Hill
Copywriter: Rick Herrera
Head of Integrated Production: Justin Booth-Clibborn
Senior Producer: Jennifer Moore Bell
Assistant Producer: AJ Gutierrez
Head of Account Management: Armando Turco
Account Manager: Georgie Gooley
Account Coordinator: Marshall Kerns
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: President: David Zander, EP: Kate Leahy
Producer: Laurie Boccaccio
Director of Photography: Greig Fraser
Production Supervisor: Adriana Cebada Mora
Production Designer: Dominic Watkins
Costume Designer: Mayes Rubio
Local Producer: Jose Ludlow
Editing Company: Work Post TV, EP: Erica Thompson
Editor: Neil Smith
Edit Assist: Healy Snow
VFX & Design: Mill
Executive Producer: Jo Arghiris
VFX Producer: Charlotte Arnold, Assistant Producers: Juan Handal, Emily Branham
Shoot Supervisors: Iwan Zwarts, Rob Petrie
2D Lead Artist: Iwan Zwarts
3D Lead Artists: Rob Petrie, Joji Tsuruga
2D Artists: Kyle Cody, Dan DiFelice, Jade Kim, John Mangia, Danny Morris, Dan Giraldo, Ilia Mokhtareizadeh, Greg Spencer
3D Artists: Olivier Mitonneau, Jeff Lopez, Alex Allain, Tyler Hurd, Olivier Varteressian, Per Bergsten, Ivan Luque Cueller, Billy Dongyoon Jang, Boris Ustaev, Hassan Tuimir, Ruben Vandebroek, Tim Kim, Wyatt Savarese, Ed Hicks, Nick Couret, Ian Baxter, Phil Mayer, Cedrick Grousse
Matte Painting: Can Y. Sanalan
Title Design: Mario Stipinovich, Tetsuro Mise, Eugene Kolb
Sound Designer: Brian Emrich
Music Company: Woodwork Music
Music Producer: Andrew Oswarek
Composer: Phil Kay
Mixing House: Sound Lounge
Mixer: Tom Jucarone