Production Company:
MJZ
Agency:
BBH New York
Each character is grinning while hacking, shooting and crashing, because there is no place they would rather be than having such an epic experience with friends. The spot is an ode to the greatness that lives in all of us - the greatness that gamers can achieve on PlayStation. To bring all these elements together from such disparate situations, into one spot, The Mill's VFX shoot supervisors were brought to the live action shoot in Prague.
Production Company MJZ worked with The Mill's Gavin Wellsman, 2D Lead, and Joji Tsuruga, 3D Lead who also worked on PlayStation's previous spot, 'Greatness Awaits.' Gavin: "The shoot was every guys dream - fast cars, helicopters, explosions with the backdrop of amazing locations that we had in Prague. The creative on this spot was a winner from the start and I'm sure the PlayStation fans will be excited to see it. Our methodology for 'Drive Club' was spot on shooting similar less expensive stunt cars for tracking and stunts. This gave us excellent reference for how the cars would bend and buckle when hitting a concrete barrier." Joji on creating the final long shot, "Our biggest challenge was the end shot. We originally planned to add CG elements to the live action plate, but after examining the footage, we decided to do a full CG rebuild. Using LiDAR scans from set, we were able to recreate an extremely accurate layout of the environment."
Once back in the office, Gavin worked closely with Director Van Heijningen "I'm positive that his daily involvement throughout the post process really made a great difference in the end result. The launch is a big deal and the new console really sells itself but how much fun was it to create such a great spot! The post work had an incredible range of effects and the team on the project had an equally impressive range of skills and talent. This is the type of project that only comes around once in a blue moon and will be an instant hit with the fans."
Agency: BBH New York
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Producer: Jennifer Moore Bell
Producer: Kate Morrison
Creatives: Gerard Caputo, Chris Maiorino
Account Director: Melissa Hill
Head of Account Management: Armando Turco
Account Executive: Jon Moll
Senior Broadcast Business Manager: Sean McGee
Production Company: MJZ
President: David Zander
Director: Matthijs Van Heijningen
Executive Producer: Scott Howard
Producer: Donald Taylor
Director of Photography: Joost Van Gelder
Production Designer: Robin Brown
US Wardrobe Construction: Legacy Effects
Additional Photography: Martin Matiasek
Local Production Company Credits:
Production Company: Bohemia
Producer: Sherry Baumgart
Editing Company: Union Edit NY
Editor: Jono Griffith
Edit Assist: Megan Swados
VFX & Design: The Mill
VFX Producers: Charlotte Arnold, Will Mok, Juan Handal (Assistant Producer)
Shoot Supervisors: Gavin Wellsman, Joji Tsuruga
2D Lead Artist: Gavin Wellsman
3D Lead Artist: Joji Tsuruga
2D Artists: John Mangia, Leonardo Costa, Jeff Robins, Emily Bloom, Leon Woods, Alex Dreiblatt, Jeff Butler
3D Animation Lead: Jeffrey Lee
3D Lighting Lead: Olivier Mitonneau
3D FX: Nicolas Couret-Chailloux
3D Massive: Wyatt Savarese, Hassan Taimur
3D Artists: Corey Langelotti, Elizabeth Mitchell, Yoann Gouraud, Quentin Sauvinet, Lauren Shields
Matte Painting: Kristin Johnson
Motion Graphics: Tetsuro Mise
LIDAR services provided by Scanable: Travis Reinke
Rotoscoping + Tracking provided by: Trace VFX
Additional Tracking by: Bogdan Mihajlovic