It's got to be tough, it's got to have charisma and it's got to be smooth.
It's pretty hard to pick your favourite cheddar when standing in the dairy aisle, so we're glad to know there will be a cowboy there watching out for his partners.
Get em in, Rawhide!
Agency: Karmarama
Producer: Sophie Jones
Creative Director: Sam + Joe
Production Company: Biscuit Films London
Director: Jeff Low
Executive Producer: Orlando Wood
Producer: Kwok Yau
Editing Company: Final Cut
Editor: Joe Guest
Edit Assist: Paul Moth
VFX & Design: The Mill
VFX Producer: Chris Batten
Shoot Supervisor: Andy Dill
2D Lead Artist: Andy Dill
2D Artist: Hugo Saunders